PROFESSIONAL EXPERIENCE

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Highmark Residential, Dallas, Texas
Brand Communications Manager, April 2021-Present 

I ensure that a consistent and desirable message is conveyed through Highmark Residential’s communications channels by maintaining and employing a cohesive brand strategy for a portfolio of over 275 multifamily communities. 

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• Provide strategic input and direction for the brand of Highmark Residential and its portfolio of assets by developing style guides, templates, logos and other materials

• Create and implement communication strategies that build customer loyalty, brand awareness and customer satisfaction

• Oversee the planning, design, content and production of marketing materials for over 275 locations

• Approve marketing elements such as logos, digital media and messaging while simultaneously coordinating with other departments on appropriate branding

• Create communication and marketing strategies for new programs, launches, events and promotions

• Facilitate and manage property signage and rebranding efforts

• Oversee online branding and reputation management programs

• Ensure prompt rebranding of assets upon acquisition

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STRIVE Real Estate, Dallas, Texas

Senior Marketing Coordinator, September 2019-Present
Marketing Coordinator, July 2018-September 2019

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I promoted and expanded the brand of STRIVE Real Estate, a commercial real estate investment sales firm, via the creation of comprehensive marketing material that advance and further the firm’s production as one of the top retail investment sales teams in Texas.

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• Produced offering memoranda, marketing packages, financial proposals and broker opinions of value for all of STRIVE’s listed properties using Adobe InDesign and Adobe Photoshop

• Developed and implemented email marketing campaigns for all of STRIVE’s listed properties using Constant Contact and Adobe InDesign

• Supervised and instructed all personnel in STRIVE’s marketing department by directing, assisting and coordinating tasks

• Managed the STRIVE website through its proprietary content management system, iSTRIVE

• Coordinated, designed and administered social media content for STRIVE’s LinkedIn, Facebook, Twitter and Instagram accounts

• Maintained STRIVE’s inventory of properties on industry marketplace platforms, including Crexi, LoopNet and CoStar

• Updated and maintained a department-wide Marketing Timeline detailing the status of all listed properties, offering memoranda, email marketing campaigns, press releases and the STRIVE website

• Composed, edited and distributed press releases on STRIVE’s transactions for publication in local and national media

• Coordinated and synthesized material for ad hoc presentations and marketing requests

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University of New Mexico Athletics, Albuquerque, N.M.

Assistant Director of Communications, August 2015 - July 2018

Communications Assistant, August 2011-June 2015

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I served as the primary media contact and sports information director for the University of New Mexico’s nationally ranked cross-country and track & field program and women’s volleyball and beach volleyball program, coordinating media requests and producing multimedia and journalistic content for the teams

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• Produced graphical and multimedia content for multiple departments in New Mexico Athletics, including photographs, marketing graphics, social media graphics, general infographics, schedule posters and other assorted visual media

• Administered status updates and media publication via the official social media platforms of New Mexico Athletics, including as the sole administrator of the official New Mexico Athletics Instagram account

• Acted as the co-media relations coordinator for the 2014 NCAA Division I Men’s and Women’s Track and Field Championships and as the host sports information director for the 2014 and 2015 NCAA Mountain Regional Cross Country Championships and the 2012, 2015, 2016 and 2017 Mountain West Indoor Track & Field Championships

• Worked with national media outlets including ESPN, CBS, CBS Sports Network and NBCSN in generating statistical information for their nationally televised broadcasts for football and men’s basketball

• Generated photography, text and statistics that were published in national and local media, including NCAA.com, FloTrack.org and the Albuquerque Journal

• Assisted in game-day duties for New Mexico athletic events, including handling media requests, producing information for media, taking photographs and writing official game recaps

• Coordinated Academic All-American nominations and selections for University of New Mexico student-athletes as a member of the College Sports Information Directors of America (CoSIDA)

• Supervised interns in the New Mexico Athletic Communications office by directing, assisting and coordinating tasks

• Served on the University of New Mexico Staff Council starting May 2016, representing New Mexico Athletics and Recreation Services